In this video, I showcase our website and the changes that we have made since the previous video. As you can see, we have changed the design of the website a lot, adding our own visuals like the new background and our updated logo at the top. We have also changed the design of the navigation bar at the top and added more posts onto the homepage. In the video, I show the new pages that we have added, as well as our Instagram and Twitter pages and how they can accessed easily via our website.
There is still plenty to add, including a gallery of publicity shots and behind-the-scenes photos from the music video, a 'Free EP' page where fans can download a short acoustic EP for free, and more posts on the homepage of the website. We also want to have a landing page that promotes the album but we will probably work on this once the website is finished or close to being finished.
Before we applied these changes to the website, Alice and Mahalia drew up flat plans for most of the pages that we wanted to add to the website. These are shown below.
The group was in agreement about the flat plans so Mahalia started working on the website in Wix. Meanwhile, we started thinking about our merchandise. Below is a screenshot of Lewis Watson's online store. He is an indie artist who has a similar target audience to Pilgrim. We have taken influence from him in other areas of the project as well as here. We looked at the kinds of items he was selling and thought about which items we could have on our store and, more importantly, which items our target demographic would buy.
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| Lewis Watson's Store |
After looking at Lewis Watson's page, we made a list of all the merchandise that we wanted to include. We included conventional products such as t-shirts, hoodies, posters, physical and digital copies of the album, backpacks and pullovers. We thought making a vinyl available was suitable for our target audience and it also fits with the band's indie image.
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