Costume, Hair and Make-Up: Alice

Influences: Kristen Stewart, Alexa Chung, Mila Kunis

Performance

We wanted to make Alice aspirational to our female audience by giving her quite an individual look that isn't necessarily typical of females in the music industry. She is wearing ripped skinny jeans, black converse, a black crop top and a checkered black and white open shirt. This is quite similar to what much of our female target audience may dress like but it isn't too casual and is visually quite interesting on camera. Her make-up is fairly subtle, with foundation to cover the imperfections in her skin. She is also wearing eye shadow, mascara and eyeliner to make her eyes looks bigger and more striking. We straightened her naturally curly hair a bit as we wanted to make it look styled and a bit longer.

Props

Alice is wearing a grey jumper with a black top underneath and a black strap visible on one shoulder, as well as blue jeans and black canvas shoes. This look is simpler than the performance outift and the pattern on the jumper keeps it interesting. Her make-up is simple, bringing out her eyes and making her skin clear, and her hair is natural and casual.

Publicity Shoot

Alice is wearing a plain blue shirt with a white t-shirt underneath, blue skinny jeans and dark canvas shoes. This outfit is very simple and not typically 'feminine' but it's quite indivual and the nice light blue shade looks good. Her hair and make-up are quite natural. She is wearing foundation, eye shadow, eyeliner and mascara, although she has less than in the performance shots as we wanted a more natural look. 

Publicity Shoot (Alternative)

Alice is wearing a loose grey top with a black skirt, tights and black converse shoes. This isn't too formal but it looks nice. Her hair is simple and her make-up is natural, bringing out her eyes and making her skin clear.

Publicity Shoot (Second Alternative)

Alice is wearing a white top with blue rolled-up jeans and black converse shoes. This is a very simple look that is quite indie and not stereotypical feminine. It is also not as smart as Kayvon looks for this shoot and the colours match what I am wearing. Her make-up is simple and natural and her hair is straightened a bit so that it doesn't look too casual.

Superhero: Green Lantern