We added a lot more social media posts to the homepage as well as a couple of promotional updates for events that the band will be playing at. We also added a sliding banner at the top of the page that advertised different parts of the website and links to the relevant pages when clicked. The 'Win' banner links to the competition page, the 'Tour Dates Announed' banner links to the tour page and the '20% Off' banner links to the store.
To increase interactivity between the band and the fans, we added a 'Contact Us' page, allowing users to contact the band without signing up for promotions and advertising. This means people who perhaps aren't as passionate about the band as others can still interact without being sent unwanted promotional material as that may put some people off from interacting.
We decided to make a page for a competition, again encouraging fans to interact with the band. We designed a banner for the homepage that links directly to our 'Win' page. We gave fans the opportunity to win a day with the band as well as a signed copy of the album and VIP tickets to a London gig. To be entered, they had to tweet their favourite childhood toy with #TTTN. This relates to the 'Talk Through The Night' music video and incorporates social media, giving the band another below-the-line advertising source.
Continuing with the idea of creating a connection between the fans and the band, we made a behind-the-scenes video of the 'Talk Through The Night' shoot. These videos are fairly typical for indie artists as they make them seem more real and relatable. We all put a bit of time into editing this video although Mahlia did the majority of the editing.
Here are some other examples of behind-the-scenes videos from other indie artists:
Here is our behind-the-scenes video. It can be found on the 'Video's section of our website.
We spent a lot of time editing all of the photos that we wanted to put on the website. All four of us worked on this, working our way through a folder of our favourite photos that we picked to put in our website's gallery. We sorted them into 'Promo Shots' and 'Music Video' shots from behind the scenes of the 'Talk Through The Night' shoot. Then we went through, editing the pictures one by one. This process took a really long time, even with all four of us working on it to varying degrees.
We also added some more insitutional information at the bottom with links to our website, a 'Contact Us' page and two legal pages.
Terms and Conditions page |
Contact page |
Finally, we added a picture at the top of our 'Tour' page since we had received feedback that the page was not as visual as all of the others. We used the banner from the homepage as we felt the pink complimented the blue nicely and made the page a lot more appealing.
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