Semiotic Analysis of a Music Video

• Lewis Watson is singing about how he wants to end a relationship but he finds it difficult because it has become comfortable.
• The overall ideas in the song are that he wants to go back but that it is hard.
• The video shows him at a party with his girlfriend and their friends.
• Many of the shots are played in reverse to show how his world is coming undone and that he wants to go back to how it was before.
• Some of the shots highlight the tension between him and his girlfriend through their interactions and facial expressions. The glance from the girlfriend at 2:30 as he walks past her is an example of this. Her and Lewis Watson's faces are in focus and more brightly lit than the surroundings to emphasize the awkwardness and discomfort.
• 'I'm holding on, so tight it hurts, so why are we holding on?' summarizes the meaning behind the song.
• The shot at 1:40 shows their separation as they stand on opposite sides of the frame. He leaves her and it then jump cuts to her standing alone. The cut is sudden and noticeable, again showing how they have been torn apart and they are uncomfortable with it.