MARKETING AND DISTRIBUTION
The film was advertised using all teh conventional platforms. A poster was released alone with a theatrical trailer. A website was set up with a blog by Marcus, giving people updates on the progress of the project. However, this film's popularity got a huge boost from social media. Sites like Facebook, Twitter and Youtube, among others, were used to spread the word of the film and to help it go viral.
Marcus's company, 'Double M Films', distributed the film. This was done completely independently. Marcus took the film to festivals around the world, spreading the word of the film and generating interest in it. The film won an award and interest continued to grow. The film was eventually released in Greece in 2012 (Greeks being the primary target audience for the film), and then released in the UK and Ireland a year later, (this year).
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